I didn’t know that Marketing was my passion. Part of me is glad of that, because I think if I had done and MBA, my soul would have been crushed. I learned my Marketing skills in the trenches. I don’t know the theory of how to increase sales and revenue, I know the practice. I didn’t learn about marketing from a book, I hit the ground running.
When I started, I started creating websites. I didn’t realize it at the time, but I became highly sought after because I was doing a re-brand of my clients virtually for free, just as part of their new website design. On several occasion, I created logos for free, because they looked better on the new website!
After a couple years, I realized I should be marketing myself as a Brand Strategist, with occasional fulfillment, not the other way around. That’s when I realized, that I wasn’t leaving my education behind, I was applying it in my own way. My Visual Art degree from the University of Guelph and a Masters in Cultural Studies from Queen’s University were giving me the ability to create, research and think differently from other Marketers.
In 2020, I started working with the Leaders Publishing Worldwide community of Business Coaches. The LPW system offers training programs that have been tested and proven by thousands of coaches worldwide. The basis of the learning system is to improve lead generation and conversion rates through a systematic approach to advertising, and introducing cross-sell/up-sell strategies, among many other tactics. Their system works, and enables me to help more people with multiple offerings, from e-books to full coaching programs.
Find out more about the LPW Coaching system by clicking HERE.